“I have been searching for some time for a natural ‘applied’ material that would give me a smooth yet deeply lustrous finish. American Clay provided this and much more. For example – It’s ability to emit negative ions is fascinating.
Richard and his team were the applicators for the job and I could not fault the quality of either their work or the product. As an applicator Richard was incredibly efficient and professional and his company Earth Design, a pleasure to deal with – for builder, architect and client a like.
The product American Clay is truly beautiful – it is manufactured from natural and recycled materials, is reasonably easy to apply and the finished result is stunning – very natural yet appropriate for both traditional and very modern buildings.
I would highly recommend American Clay, Earth Designs and Richard Gooch as a professional applicator to anyone wanting a unique, healthy and beautiful ‘applied’ finish to their building.”

Dan Sparks - Sparks Architects Pty Ltd, Australia

“Having 2 young children I realised that using American Clay as the interior finish in our New home would save me money in the long term by never having to paint again.
We have been in our house 5 years now and the American Clay just looks more and more beautiful as it ages with our building, everyone who enters our home makes wonderful comments on the unique finish Earth Design supplied for us.”

Dean Wearne - Lellman Wearne and Curragh, Charted Accountants.

“Not much waste, easy to mix and prepare, very clean, i.e. tools, the option to work with the plaster time and time again.”

Jason Purcell — Andrew Plastering Ltd.

“It is with pleasure that I offer this referral to Earth Design Ltd. While in the US looking at Green Building in the Parade of Homes I met with Carol Sorensen from American Clay Enterprises at Design Week in Santa Fe. As I was on the lookout for an internal natural “Green” plaster system to use on my own home and to offer to our clients, I was extremely excited to find such a great product. I was going to import it into New Zealand but found that Earth Design Ltd. were the agents in New Zealand. It was ever so pleasing to know that they were both professional in their approach to marketing and application that I decided to use American Clay throughout my Green Show Home. As I had gone back on the tools to work hands on at the Show Home I got to know the boys well, I kept a close eye on how they approached their work and their workmanship and was very pleased with the outcome. I will be using American Clay again, and recommend Earth Design for any projects that you may have.”

All the best Rod (Rod Percival Builders Ltd.)

“Excellent, user friendly, has a huge future.”

Donn Attwood — Attwood Plasterers Ltd.

“Classy finish, good eco angle, no painting.”

Antony Freeman — Stuckateur Plastering Ltd.

“Awesome, easy to work with, easy to clean, I’m sold on it.”

Eddie Mason — Eddie Mason Plasterers

“An exciting new ‘Green’ product. Look forward to putting some on the walls.”

Frank Dawson — FD Plastering Ltd.

In the Press


New Frontiers In Green Building

Sustainable green living and healthy non-toxic homes will not only be a reality, but the norm in years to come. Read the full article [pdf] »


From the Ground Up

The award-winning clay-based interior plastering system American Clay, is a practical, environmentally friendly alternative to conventional materials. Read the full article [pdf] »


At the Heart of Building a Home

Natalia Bianchi wanted to restore her sister’s Milanese apartment to it’s original self. so she used American Clay for a deep, traditional patina. Read the full article [pdf] »


Taking It Easy Can be Easy on the Planet

Sometimes the old ways are the best ways. Like when they don’t cause liver damage. Read the full article [pdf] »


The Eco Advantage

Sometimes the old ways are the best ways. Like when they don’t cause liver damage. Read the full article [pdf] »


The Best of Green Design

Your home may be your castle but there’s no need for exorbitant utility bills to make it as pricey as the real thing. Read the full article [pdf] »


Interior Finishes

The ideal is a future where all materials in the built environment are safe and replenishable and have no negative impact on human and ecosystem health. Read the full article [pdf] »